Selling items online in Nigeria has recently become a very competitive business, as many people have realized the value of using e-commerce stores or online vendors to relieve stress and, in some cases, expense.
In fact, because the industry is so competitive, today’s entrepreneurs want their businesses to have an internet presence. Despite the fact that many people sell their services online, just a few of them are in great demand. To get clients and thrive in your sector, you must be able to market your products and have a strong drive to succeed.
10 HIGH DEMAND & FAST SELLING PRODUCTS TO SELL ONLINE IN NIGERIA (2023)
To give you a head start, here are the top 10 high demand items to sell online in Nigeria this 2022.
MOBILE PHONES AND ACCESSORIES
Mobile phones and accessories are popular in Nigeria. In Nigeria, Samsung, Apple, Tecno, iTel, and a variety of other phone brands are available. Demand for these products is greater than the supply. The items are mentioned below.
The Tecno Camon 11, the Samsung S9, the Samsung S8, the iPhone XS, the iPhone X, the Huawei Y9, and the Samsung S9.
Phone accessories include screen protectors, phone covers, and batteries. Other items you could sell here include power banks, headsets, and smartwatches.
Without a doubt, one of the major differences between the affluent and the poor is access to information (as I’m sure you already know). But did you know that having timely knowledge and the capacity to put it into action is one of the quickest ways out of poverty?
Seriously, if you have something concrete right now (good knowledge on a certain ability), I want you to know that there are a lot of people out there who are prepared to spend a few dollars on crucial information you already have. For example, if you have tried and true information on how to start a legitimate importation business in Nigeria, or proven marketing tactics, you already have thousands of dollars in your pocket. You can package this into an online course or ebook to sell online.
BEAUTY AND HEALTH
We all want to be healthy and beautiful. Another really wonderful niche with a large audience is health and beauty items. The need for these items in Nigeria cannot be overstated, particularly among females aged 16 to 45. Here are the top goods that Nigerians want to buy online:
Haircare, Skincare, Makeup, Oral Care, Deodorants and Antiseptics, Personal Care, shaving and hair removal, Foot care, women’s health, ear care, medications and therapy, and so on.
Vitamins and dietary supplements include food and beverage supplements, weight loss products, and minerals and vitamins.
Adult toys and games, as well as sex goods, are available for sexual wellness.
Women are reported to be more than males, according to additional studies. And as the phrase goes, “never go between a lady and her hair.”
Nigerian women are extremely trendy, and they follow fashion trends as a newborn would wail after his mother. Hair extensions are in great demand as a result of this cry, and they have a bright future in the long run. Hair extensions and synthetic hair come in a variety of styles and qualities, ranging from Peruvian hair to Brazilian hair and so on.
Most of these products cost more than N30,000 and can range from N50,000 to N100,000 or more.
Nonetheless, Nigerian ladies don’t mind and are eager to spend money on many varieties accessible to seem attractive at any moment.
To be honest, the degree of packaging in Nigeria is second to none in Africa. And it’s no surprise that garments and fashion rank fifth on my list of the most in demand / fastest selling things online in Nigeria.
Despite the fact that guys are now moving up in fashion and the industry is continuously rising, women’s fashion continues to be my favorite.
Some suggest that Nigerians are showy, but I just say that we prefer to appear beautiful at all times, regardless of the scenario – even if it’s merely to impress.
Seriously, the importance of clothing cannot be overstated; it is something we simply cannot live without.
Nigerians are very concerned with their looks. Now is your chance, as a fashion designer, to develop your level of creativity while also making money. Start working on what’s trending, which includes but is not limited to
- Ankara outfit for both men and women
- Long designer gown (gowns)
- Clothing for children
- Office and other casual attire, for example.
With all honesty, the fashion sector in Nigeria is becoming oversaturated, as everyone is now claiming to be a fashionista… However, there is still opportunity for more distinctive and innovative designs – that is, if you can come up with one and advertise it.
Giving Influencers your clothes is one of the finest methods to market your concept as a fashion designer. Call them to find out their measurements and then create something for them; and suggest that they advertise your business.
HEALTH AND WELL-BEING
This is an evergreen business, with marketing specialists raking in billions of dollars each year. It’s one of those sectors where clients are eager to spend any amount as long as you can solve their difficulties.
When seeking for fast-selling items in Nigeria to sell as a clever marketer, it’s best to look in this category. Customers, regardless of their financial situation, are always willing to spend.
Weight reduction goods, anti-snoring products, bodily pain relievers, reproductive health products, exercise equipment, sexual and wellness items, vitamins, and nutritional supplements are some of the best-selling products in Nigeria presently
Women, as previously said, are extremely fond of fashion. Women will spend money on everything that would improve their aesthetic appearance and attractiveness. Jewelry continues to be one of the fastest-selling products online in Nigeria because it is one of the essentials that women use on a daily basis.
You can sell engagement rings, necklaces, leg chains, pendants, store jewelry, bracelets, and other items under these categories.
FASHION ITEMS AND ACCESSORIES
Both men and women enjoy keeping up with the latest fashions. Every year, a large sum of money is spent on fashion items.
You may choose whether to target males or women in your market. Depending on your budget, you can go for high-end clothing and shoe brands such as Gucci, Versace, and Dolce & Gabbana, or you can opt for more casual and office-appropriate attire.
Denim jeans, Unisex watches, underwear, nightgowns, purses, and shoes are some more items you may sell.
ACCESSORIES FOR INFANTS
This is an evergreen product that is unquestionably one of the fastest-selling in Nigeria. Whether a lady is having a child, is currently parenting a child, or you are an uncle or aunty. You will need to purchase gifts at some time.
In Nigeria, high demand goods in the baby accessories sector include baby toys, shoes, games, cot, feeding bottles, water flask, diapers, baby carriers, and more.
You will agree with me that football is a favorite pastime of the majority of males. In addition, a sizable portion of the population buys and plays various types of games in the comfort of their own homes. People may now play a range of games at a number of video gaming business centers. Since a result, Nigeria’s gaming business is fast increasing, as it is utilized for both commercial and personal reasons. Among the most popular titles are FIFA “18, PES “18, PES 2017, PES”19, battlefield, Fallout 4, Call of Duty, The Witcher 3, and others.
The products mentioned above are the top-selling online in Nigeria in 2022 and are also high in demand. To rake that money into your pockets, all you need is a product (from the list above) and solid marketing abilities to the correct audience.